Small and Medium Enterprises (MSME) Survey 2016
Kenya, 2016
Kenya National Bureau of Statistics
Created on
June 01, 2022
Last modified
June 01, 2022
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EJ22 What is the primary method of advertisement of products and services (ej22_1)
Data file: 2016 MSME Survey - Final establishments dataset with trainings data
Overview
Valid:
24164
Invalid:
0
Type:
Discrete
Decimal:
0
Width:
49
Range:
-96 - 10
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| -96 | Other (Specify) | 468 |
1.9%
|
| 0 | None | 14408 |
59.6%
|
| 1 | Electronic Media | 519 |
2.1%
|
| 2 | Print Media | 537 |
2.2%
|
| 3 | Trade exhibition | 181 |
0.7%
|
| 4 | posters/fliers/brochures | 1467 |
6.1%
|
| 5 | Public marketing/promotion bodies | 95 |
0.4%
|
| 6 | Private market/promotion bodies | 90 |
0.4%
|
| 7 | Quality of products/Clientele Satisfaction | 4821 |
20%
|
| 8 | Social Media | 412 |
1.7%
|
| 9 | Community Media | 305 |
1.3%
|
| 10 | Outdoor marketing billboards, roadshows, vehicles | 861 |
3.6%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.
Others
Notes
"EJ22 What is the primary method of advertisement of products and services"