Small and Medium Enterprises (MSME) Survey 2016
Kenya, 2016
Kenya National Bureau of Statistics
Created on
June 01, 2022
Last modified
June 01, 2022
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EJ22_2 What is the Secondary method of advertisement of products and services (ej22_2)
Data file: 2016 MSME Survey - Final establishments dataset with trainings data
Overview
Valid:
9756
Invalid:
14408
Type:
Discrete
Decimal:
0
Width:
49
Range:
-96 - 10
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| -96 | Other (Specify) | 185 |
1.9%
|
| 0 | None | 6824 |
69.9%
|
| 1 | Electronic Media | 249 |
2.6%
|
| 2 | Print Media | 271 |
2.8%
|
| 3 | Trade exhibition | 61 |
0.6%
|
| 4 | posters/fliers/brochures | 495 |
5.1%
|
| 5 | Public marketing/promotion bodies | 102 |
1%
|
| 6 | Private market/promotion bodies | 46 |
0.5%
|
| 7 | Quality of products/Clientele Satisfaction | 646 |
6.6%
|
| 8 | Social Media | 380 |
3.9%
|
| 9 | Community Media | 193 |
2%
|
| 10 | Outdoor marketing billboards, roadshows, vehicles | 304 |
3.1%
|
| Sysmiss | 14408 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.
Others
Notes
"EJ22_2 What is the Secondary method of advertisement of products and services"